There is 1 item tagged:
rubber tappers

Advanced Search
SORT: Newest Oldest Name A-Z Name Z-A

  • Cecilia Vaisman

    Vanishing Homelands

    Rainforest Crunch

    Play Now Download

    Cecilia Vaisman

    Vanishing Homelands

    Rainforest Crunch

    Deep in the Brazilian Amazon, seasonal rubber tappers harvest Brazil nuts to sell to Ben & Jerry’s. But the tappers aren’t happy, and the relationship with their NGO sponsor has frayed.

    Rainforest Crunch, the candy and popular ice cream made with Brazil nuts, is an example of a new merchandising strategy known as green marketing.

    Shoppers today, the theory goes, want products whose consumption somehow helps save the planet.

    Developed by Ben and Jerry’s Ice Cream and the Boston-based organization Cultural Survival, the Rainforest Crunch scheme is intended to prove that it’s more profitable to keep the Amazon intact than to convert it to cattle ranches.

    The plan is to give thousands of people who live and work in the forest a stake in preserving it. But some question whether this really is responsible development.

    Narration is by Edward James Olmos, who hosted a series of 13 half-hour Vanishing Homelands specials.

    Date

    July 26, 1992

    Outlets

    Weekend Edition

    Tags

    Themes: Environment, Economy
    Regions: South America
    Media: Audio
    Other Contributors: Cecilia Vaisman
    Other Tags: Brazil, rubber tappers, Brazil nuts, Ben & Jerry's, Cultural Survival