The garment industry is a place where dreams are more often shattered than fulfilled. The margins are low, the work is exacting, and the competition is brutal. It’s hard to imagine why anyone would actually choose to get into the business.

But that’s what Marco Moreno Gonzales did. Moreno’s parents were tailors, with a tiny shop in a working-class neighborhood in Lima, Peru. Eventually they gave up and moved to Italy.

Marco and his brothers decided they could do better.