More than almost any country in the Americas, Mexico has turned to tourism to help its economy. Entertaining tourists is touted as a clean industry that creates jobs, attracts dollars, and promotes friendly international relations.
But critics say that tourism reinforces an image of Mexicans as servile to rich Americans, and that villages and seacoasts are being defiled by developers.
Katie Davis visits the Chamula region, where some say that colorful traditions will only survive if a way can be found to market them.
Narration is by Edward James Olmos, who hosted a series of 13 half-hour Vanishing Homelands specials.